KindleLendingClub Forced By Amazon To Rebrand; Now BookLending.com

This post on TechCrunch discusses how a startup that allows users to work together to lend each other eBooks on their kindles, was asked to change its name by Amazon (maybe forced is too strong of a word).

KindleLendingClub is now rebranding as BookLending.com to enable it to continue in business.

 

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