9th Circuit: Savvy Online Software Shoppers Not Misled by Rival’s Use of Trademarked Keywords – News – ABA Journal

It is nice to see some credit to  people’s ability to read and understand what they are reading, at least when it is offered to them in plain english.  I am finding ad word linking to be an interesting area to follow, I am sure there will be more decisions to ponder in the near future.

 

A federal appeals court has found that consumers were not likely to be misled by an online software advertiser that purchased a trademarked keyword of its competitor. In its ruling yesterday, the San Francisco-based 9th U.S. Circuit Court of Appeals vacated an injunction that had barred Network Automation from buying the keyword, “ActiveBatch,” the trademarked name of a rival company’s software, according to stories by the Online Media Daily, Courthouse News Service and PaidContent.org. Network Automation’s website was listed as a sponsored link when people searched online for “ActiveBatch.

via 9th Circuit: Savvy Online Software Shoppers Not Misled by Rival’s Use of Trademarked Keywords – News – ABA Journal.

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