eBook Sales increase 115% in January over last year’s numbers

E-books and downloadable audio books continue to grow in popularity according to the January 2011 sales report of the Association of American Publishers.

Figures for the first month of the new year show that E-book net sales increased by 115.8% vs January 2010 (from $32.4 Million to $69.9M).  E-book sales have increased annually and significantly in all nine years of tracking the category.

Among the other highlights of the January 2011 report:

  • Total books sales on all platforms, in all categories, hit $805.7 Million for January. This was a slight drop from January 2010’s $821.5M sales (-1.9%).
  • Adult Hardcover category fell from $55.4M to $49.1M (-11.3%), Adult Paperback dropped from $104.2M to $83.6 (-19.7%) and Adult Mass Market declined from $56.4M to $39.0 (-30.9%)
  • In the Children’s/Young Adult category, Hardcover sales were $31.2M in January 2011 vs $31.8M in January 2010 (-1.9%) while Paperbacks were $25.4M, down 17.7% from $30.9M in January 2010.
  • Sales in the Higher Education category were $382.0M for January 2011, a slight drop (-1.4%) from $387.6M the previous year. K-12 sales hit $82.6M for the month vs $97.0M for the previous year (-14.9%).
  • In Professional and Scholarly Books, sales grew 1.3%, from $51.2M to $51.8M. Sales of University Press Hardcovers were $3.9M in January 2011 vs $4.5M the previous year (-14.0%) while University Press Paperbacks were $6.2M vs $6.7M (-7.8%).

All figures cited represent domestic net sales for U.S. book publishers.

So outside of the education markets, which have been lagging behind the rest of the industry in moving to eBooks, readers are continuing to move away from paper to electronic books.  This shows the continuing need for students and educators alike to request that textbooks be made available electronic and to continue to encourage the tablet manufacturers along with Apple and Google to focus on this space.

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