Archive for the ‘Trademarks’ Category

9th Circuit: Savvy Online Software Shoppers Not Misled by Rival’s Use of Trademarked Keywords – News – ABA Journal

March 10, 2011

It is nice to see some credit to  people’s ability to read and understand what they are reading, at least when it is offered to them in plain english.  I am finding ad word linking to be an interesting area to follow, I am sure there will be more decisions to ponder in the near future.

 

A federal appeals court has found that consumers were not likely to be misled by an online software advertiser that purchased a trademarked keyword of its competitor. In its ruling yesterday, the San Francisco-based 9th U.S. Circuit Court of Appeals vacated an injunction that had barred Network Automation from buying the keyword, “ActiveBatch,” the trademarked name of a rival company’s software, according to stories by the Online Media Daily, Courthouse News Service and PaidContent.org. Network Automation’s website was listed as a sponsored link when people searched online for “ActiveBatch.

via 9th Circuit: Savvy Online Software Shoppers Not Misled by Rival’s Use of Trademarked Keywords – News – ABA Journal.

KindleLendingClub Forced By Amazon To Rebrand; Now BookLending.com

February 14, 2011

This post on TechCrunch discusses how a startup that allows users to work together to lend each other eBooks on their kindles, was asked to change its name by Amazon (maybe forced is too strong of a word).

KindleLendingClub is now rebranding as BookLending.com to enable it to continue in business.

 

White House Administration looking for ways to block access to sites with infringing content

October 3, 2010

This story on Techdirt which was posted before the news of “Combating Online Infringement and Counterfeits Act” (COICA) being delayed was out, still shows that people concerned with the interplay of privacy, government control, trademarks and copyright infringement need to keep abreast of the shifting landscape.  White House Administrative staff has been meeting with domain registrars (among others) and talking about ways to block access to infringing sites.  I think it is an important goal to stop piracy and theft of intellectual property, I just want whatever procedures put in place to have proper due process to ensure that non-infringing or legitimate fair use works are not caught in the same “net”.


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